Ideas, guides & practical thinking
Web development, SEO, digital strategy, and building online businesses that actually grow, straight from our team in Nairobi.
Local SEO for Kenyan Businesses: How to Rank in Nairobi and Beyond
When a potential customer in Nairobi searches for your service, does your business appear? Most Kenyan businesses are invisible in local searches — not because of bad products, but because of fixable technical gaps.
Core Web Vitals in 2025: Why Your Kenyan Website's Speed Is Costing You Rankings
Google's page experience signals are now firmly embedded in ranking algorithms. Kenyan businesses with slow websites aren't just annoying their visitors — they're actively being penalised in search results.
Schema Markup and AEO: How to Make Your Website Visible to AI Search Engines
ChatGPT, Perplexity, and Google AI Overviews are answering questions your customers used to search for. If your website isn't structured for machine reading, you're invisible to a growing share of queries.
Google Business Profile for Kenyan Businesses: The Complete Setup and Optimisation Guide
Your Google Business Profile is the most valuable free SEO tool available to any Kenyan business. Most are incomplete, unoptimised, or unclaimed. Here's how to do it properly.
